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All CollectionsM Fields Definition
M548: Target consumer age group code
M548: Target consumer age group code

Target consumer age group code [M548]

Updated over a year ago

Status: Optional

Format: Defined values

Repeatability:

Definition

Indicates the target age group of the end user for which the item is designed.

Supplemental Community Description/Explanation

For products with which the manufacturer wants to address a specific age group or, which are particularly suitable for an age group, this target age group can be specified here. Often these are products from the near or non-food areas such as clothing, shoes, creams / care products, etc., e.g. children's sun cream. The information can be used, for example, for searching in online stores.

Examples (excerpt from the global code list):

  • SENIOR - Seniors

  • ADULT - Adults

  • TEEN - teenager

  • CHILD - Children

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